Communicating effectively as an expert is actually really tough… who knew?
Yesterday, I made my first business presentation to a large group since joining a speakers club, where I’ve been making a concerted effort to master my presentation skills.
I was gratified to get good feedback on both the content and delivery of the presentation. However, there’s a particular decision I made during preparation that I’m frustrated about.
Continue reading On presenting as an expert
Recently a handful of people asked me for advice on starting a social media profile and getting their first followers. Some were doing it for their business, others for voluntary groups, like Scouts, that they were a part of. This is what I told them.
Continue reading Four things to plan before you start a new social media profile
The most distinctive and time consuming feature of Twitter is the tiny character count limit. You could spend hours tweaking your tweets to cut them down to size. Using the right tool to write your tweets can save you a lot of time.
The best tool I’ve found is a commonly used application that you wouldn’t expect. It’s also not one I’ve ever heard anyone recommend.
Continue reading An unlikely tool that’ll save you time writing tweets
At the weekend I saw a striking film, Boyhood. It’s an experience and a story that’s stuck with me over the past few days. I highly recommend watching the film for its own sake.
However, it is also interesting from a content creation perspective. As marketers we would love our content to move our audience so much that they are still thinking about it several days later.
I watch a lot of movies, so what was so striking about Boyhood and how does that apply to content creation?
Continue reading 12 years in the making: What can marketers learn from the film Boyhood?
They sound like complicated ways of saying the same thing. However, it is an important distinction to make, because you need both.
Continue reading Content Strategy vs Content Marketing